You built this business to give you freedom. Somewhere along the way, it started taking it instead.
I find the operational problem you can't see, and I fix it. So you can work on what you want, how you want.
Serving small businesses in-person throughout the San Francisco Bay Area and virtually nationwide.
How we actually work together
Solve one specific problem RIGHT NOW. We tackle the thing you've been avoiding together in real-time.
Examples: Set up invoicing, fix inbox chaos, transfer payroll systems
4-8 weeks to eliminate your biggest bottleneck. You'll implement one transformative system that actually works for YOUR process.
Examples: Client communication, production management, financial tracking
6-8 months to completely revamp your operations. Walk away with automation, optimized processes, and total clarity.
For established businesses ready to scale sustainably.
Come work alongside me
Admin Hours is a monthly in-person co-working session for entrepreneurs who need to actually get things done and want someone in the room who can answer the hard operational questions when they come up. No agenda, no pitch. A dedicated block of time to move your business forward.
Anna – Owner, Sunny & Sal
I was terrified I was going to lose my retail space. I rent a spot inside a maker market, but I stock it remotely. The store's POS system didn't integrate with my Shopify, so I had absolutely no way of knowing what inventory I actually had on the shelves. I was getting regular complaints from the store that my space was understocked and looked abandoned even though I felt like I was always sending new inventory.
Nadine didn't just build me a band aid solution—she built a custom email notification system that actually integrated the store's POS with my Shopify. But she also helped me think strategically about which SKUs even made sense to stock there for remote management. Now I understand which products to spend my time producing and exactly what's on the shelves at any given time. My inventory management went from blindly guessing to completely strategic and streamlined. I am getting automatic notifications when something is low stock and am no longer worried about my space looking sparse or getting complaints from the store about being understocked. Nadine listened to what I was struggling with and built me a system that literally solved all of my problems, I can't even put a price on that relief!
Elise – Owner & Principal, ACdR Conservation
In the past 10 years, my business scaled rapidly, and I needed help managing a new level of financial and administrative support. Nadine stepped in and built a remarkable intrinsic trust between us. She spent months cleaning up three years of messy books, then built me a completely new chart of accounts designed specifically for my specialized service business rather than some generic template that didn't fit how my work actually operates.
The changes and suggestions Nadine has brought to the business had dramatically improved our efficacy, efficiency, and value to clients. Just knowing that the finances are in order gives me so much relief.
The real difference is having Nadine's ongoing support. When questions come up or there's something I'm unsure of, I can always reach out to Nadine and know she will assist in sorting things out. She keeps things in order so I don't have to get sidetracked by administrative work or problem solving. She has my implicit trust in doing so.
Cass & Amy – Co-Owners, House of Blonde
After 10 years of running our salon together, we'd talked about being overwhelmed but never about what we actually needed to change. We kept having the same surface-level conversations about being tired and stressed, but never went deeper. We didn't realize how much we were avoiding until Nadine created the space for it.
In one hour, we both cried. Not because anything was wrong, but because we finally could be honest about what we actually needed (not just wanted, but needed) from the business and from each other.
We admitted things we'd never said out loud: one of us needed more freedom from the business entirely, the other needed to be able to take a real vacation and be acknowledged for managing all the financials and operations for years. We'd been carrying these needs alone without even realizing it.
The relief was overwhelming. Nadine held space for us to release what we'd been avoiding, without judgment or pressure to "fix" anything in that moment. For the first time in a decade, we could see a path forward where the business could actually serve us personally, not just consume us.
We're still figuring out what that looks like, but having that supported, safe conversation changed everything. We're not just business partners surviving together anymore. We're actually building something that works for both our lives.
I see what others miss — not because I'm smarter, but because I'm not too close to your business to see it clearly, and I ask the questions no one else has thought to ask.
My work is not about challenging your expertise. It is about expanding your possibilities.
I have worked with artists, makers, salon owners, conservators, and independent retailers across the Bay Area and beyond. In every case, the presenting problem turned out to be a symptom. Finding the underlying problem — and solving that — is what changes how a business runs and how you feel about running it. This shift is not just operational. It is the difference between a business that consumes you and work you actually love.
I bring a background in data science and operational leadership across Silicon Valley startups. What that means in practice: I am rigorous about diagnosis and practical about solutions. The systems I build are designed around how you actually work, not how a generic framework assumes you should.
Ready to find the real problem? Schedule a call